Advertising

APCON gets new registrar/CEO

The Advertising Practitioners Council of Nigeria, APCON, now has a new registrar/chief executive officer. He is Dr. Olalekan Fadolapo, formerly executive director and CEO of Association of Advertis...


Analyzing the role of advertising – the effective use of the agency What is advertising? We see advertising as mass communication as well as salesmanship. As marketers, I know you would like to see it more as salesmanship, but it is worth seeing it as both. Perhap...

The role of corporate governance in survival of MSMEs during uncertain climes The rise of the Asian Tigers and the cub tigers countries can be traced to massive exports and rapid industrialization. The Four Asian Tigers (Hong Kong, Singapore, South Korea and Taiwan) have con...

APCON to unveil mementoes for practitioners As part of advertising practice mementoes, the Advertising Practitioners Council of Nigeria, APCON, has authorized the design and production of identification and promotional stickers for use by re...

MIPAN appoints Kankarofi trustee and patron In recognition of his immense contributions to the marketing communication ecosystem in general and the advertising industry in particular over the years, Alhaji Garba Bello Kankarofi, the immediat...

Our storytelling should model the future we desire, says Odugbemi The MultiChoice Talent Factory Academy director for the West African hub and renowned international filmmaker, Femi Odugbemi, has advocated for a storytelling approach that models a future that we ...

MIPAN appoints Kankarofi trustee and patron In recognition of his immense contributions to the marketing communication ecosystem in general and the advertising industry in particular over the years, Alhaji Garba Bello Kankarofi, the immediat...

APCON introduces new syllabus

The Advertising Practitioners Council of Nigeria, APCON, has introduced a new syllabus for the Professional Diploma in Advertising (PDA) examinations. The syllabus which takes effect in December 20...


THINC: Our plans for MIPAN - Femi Adelusi

Mr. Olufemi Adelusi is the new president of Media Independent Practitioners Association of Nigeria (MIPAN). He is also the MD/CEO BrandEye Media Limited, a leading media specialist agency in the co...


Meet MIPAN’s new president: Olufemi Akinwunmi Archiebald Adelusi

Mr. Olufemi Akinwunmi Archiebald Adelusi, our PERSONALITY-OF-THE-MONTH, is the new president of Media Independent Practitioners Association of Nigeria (MIPAN). He is the MD/CEO BrandEye Media Limit...


APCON congratulates Babaeko, Adelusi on becoming presidents of AAAN and MIPAN

The acting registrar/chief executive officer of the Advertising Practitioners Council of Nigeria (APCON), Mrs. Ijedi Iyoha, has congratulated Mr. Steve Babaeko, chief executive officer of X3M Ideas...


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Meet MIPAN’s new president: Olufemi Akinwunmi Archiebald Adelusi

Mr. Olufemi Akinwunmi Archiebald Adelusi, our PERSONALITY-OF-THE-MO...


Navigating recession: the role of corporate governance and smart thinking

Competing in a recession is like running a marathon. A smart frontr...


APCON congratulates Babaeko, Adelusi on becoming presidents of AAAN and MIPAN

The acting registrar/chief executive officer of the Advertising Pra...



APCON charts course for new business model for the marketing communications industry

In order to provide professional excellence for the marketing commu...


Steve Babaeko steps in as AAAN president

Mr. Steve Babaeko, the CEO and chief creative officer of X3M Ideas,...


Mr Price to exit Nigeria

Mr Price Group has announced plans to shut Nigerian operations due ...


Adelusi becomes president as MIPAN holds AGM

Olufemi Akinwunmi Archiebald Adelusi, the managing director of Bran...


Stakeholders brainstorm on taking out-of-home industry out of the woods

Since the outbreak of the Covid-19pandemic, the outdoor industry, a...


APCON conducts May/June 2020 PDA Examinations June 22 - 26, 2020

In line with its mandate to provide and refocus professional excell...


Welcome to the year of the sachet

My Kenyan colleague at the now defunct marketing research firm Rese...