Brand Talks

The role of corporate governance in survival of MSMEs during uncertain climes The rise of the Asian Tigers and the cub tigers countries can be traced to massive exports and rapid industrialization. The Four Asian Tigers (Hong Kong, Singapore, South Korea and Taiwan) have con...

Navigating recession: the role of corporate governance and smart thinking

Competing in a recession is like running a marathon. A smart frontrunner will seize the lead and work to increase it while others are flagging. If the other runners allow the gap to widen, it will ...


Welcome to the year of the sachet

My Kenyan colleague at the now defunct marketing research firm Research International once joked about how everything in Nigeria comes big. According to Joseph Ogeto now chief operating officer at ...


How brands can survive Coronavirus crisis

The office is an organised environment that encourages focus and productivity. However, these are difficult times that have seen the office become suddenly not too attractive to many people and wor...


Putting the customer first and delivering a consistent brand experience

The last time we checked customer is still the king and they are always right in their thinking and position. According to Barbara Cador of Kantar Insight, more than ever, customer experience makes...


Storytelling and marketing communication revisited

In the opinion of Prof Chris Ogbechie, Professor of Strategic Management Lagos Business School. in today’s marketing world, the key issue is to create emotional brand attachment in all our ma...


Don’t be a me-too brand: Be disruptive

Being different is scary. In marketing, trying something different is scary. Nobody wants to be the marketer that messes up a multimillion-dollar brand. It’s easier to play it safe, relying o...


Content is key in digital communication

In Naijaland getting people to notice you is described as a difficult job because you need to do some innovative and nice to get positively noticed. While some publicist would argue that what matte...


Five recommendations for better brand’s momentum and growing sales now and for the future

According to Mark Kaye of Marketing Projects in the United Kingdom and Charles Foster of Kantar Africa and Middle East, one of the major reasons most marketers keep awake and turn in their beds eve...


Revisiting the debate on Brand Potential

The Longman business dictionary defines potential as the possible future success of a brand in a market. Nigel Hollis a brand and marketing strategist at Kantar once wrote a post about the spurious...


Use data to understand and empathize with your customers

When Aliko Dangote talks business in Africa people listen and listen well because his achievements speaks volume. The same can be said of Jeff Bezos one of the richest entrepreneurs in the world. J...


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Welcome to the year of the sachet

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