Meet MIPAN’s new president: Olufemi Akinwunmi Archiebald Adelusi

Mr. Olufemi Akinwunmi Archiebald Adelusi, our PERSONALITY-OF-THE-MONTH, is the new president of Media Independent Practitioners Association of Nigeria (MIPAN). He is the MD/CEO BrandEye Media Limited, a leading media specialist agency as well as BrainBox Nigeria, Digibreed Limited and on the board of Alphabeth Media Academy. Femi holds a BSc. in Microbiology from University of Ilorin, Master’s degree from the University of Benin and a Master’s in Business Administration, also at the University of Benin.

He’s a life member of the prestigious Lagos Business School (LBS) and has professional marketing qualifications from the Chartered Institute of Marketing (CIM), UK. He is also an APCON scholar and has a Diploma in Advertising from the Advertising Practitioners Council of Nigeria (APCON).With over two decades of strong managerial experience, Femi has one of the most cross-industry orientation, having worked across the divides of the marketing communications industry.

He started his professional career as the head of University of Benin / Benin-Owena joint venture where he was for five years. Between 1998 and 2000, Femi worked with Chellarams and Vigeo, a marketing company, respectively. He later proceeded to Tequila, a leading experiential marketing company as the client service manager. In November 2000, he moved to Mediareach OMD, Nigeria where he rose to become head of Strategy and Planning director, and later director, Research & Innovation.

After six years of working for various agencies, Femi moved ahead to join one of the largest multinational in  the world, Coca-Cola International Limited as the media and sponsorship manager where he worked for seven years. He then moved to Guinness Nigeria Plc/Diageo as the head of Media & Marketing Communications where he worked until his resignation in May 2015.

From 2015 till date, he has nurtured BrandEye Media from a struggling media independent start-up to a respected and well sought- after media agency in the country. Within the short time of the agency’s life, it has won admiration from within and outside the industry, with many laurels, especially at Pitcher Awards, to its credit.

Femi is a renowned thought leader on branding, media strategy, marketing communications and brand architecture. He’s a highly effective, High Networth Individual, with a great sense of duty, disciplined, consistent, blunt, man of style with a great sense of humour.

His interests are in travelling, youth empowerment, medical ministry and volunteer and mission works.

Femi is happily married, to Omolara Adelusi and blessed with children. Omolara, his wife of is an astute entrepreneur.