In recognition of his immense contributions to the marketing communication ecosystem in general and the advertising industry in particular over the years, Alhaji Garba Bello Kankarofi, the immediate past registrar/chief executive officer of the Advertising Practitioners Council of Nigeria (APCON), has been appointed as a trustee and patron of the Media Independents Practitioners Association of Nigeria (MIPAN). The appointment which is for a first term of three years, was made at the association’s annual general meeting that held on June 30, 2020. In a statement signed by the president and secretary of MIPAN, Femi Adelusi and Eki Adzufeh, MIPAN congratulated Alhaji Kankarofi on the appointment and is confident that his wealth of experience and contributions would have positive impact on the association. Alhaji Garba Bello Kankarofi is a fellow of the advertising profession and professional broadcast marketer as well as an administrator and advertising regulator whose love for professionalism has attracted national and international recognition. He is equally an advertising practitioner of distinction. At a particular time, he was the only known name in Northern Nigeria in the profession of advertising. He brought advertising to the North and many practitioners from the zone respect him for that. During his tenure as registrar/CEO of APCON, he brought a lot of improvement and grew the industry to the current level where many Nigerians want to practice or be associated with the advertising profession. Also during his tenure as APCON registrar/CEO, he gave tremendous support and recognition to sectoral groups and the Brand Journalists Association of Nigeria (BJAN). Many call him a bridge builder while many more see him as a humanist whose friendly disposition has endeared him to politicians, the business community, the advertising profession, the broadcast profession and indeed the media.