The Association of Advertising Agencies of Nigeria (AAAN) has finalized plans for its upcoming Annual General Meeting (AGM), scheduled for July 18th to 20th in Abeokuta, the Ogun State Capital.
The AGM promises to be a dynamic and educational event, featuring a series of exciting activities, including a fireside chat, which will provide a platform for discussions on the intersection of creativity and national development.
This three-day event, themed “Breaking the Mould: Creativity and National Development,” will mark the conclusion of Mr. Steve Babaeko’s tenure as President, a period noted for significant achievements within the association over the past four years.
As the AAAN prepares for this pivotal moment, the association has announced that nominations are underway for various executive positions. The election process, set to be conducted electronically, aims to ensure transparency and integrity.
As President, Babaeko’s goals centered on inclusivity, empowerment, and repositioning the industry for the digital age. He emphasized the importance of empowering women within the association and promoting diversity across agency leadership.
His administration prioritized collaboration with allied associations, recognizing the interconnectedness of industry stakeholders. He stated, “All of those ‘solos’ we used to run should be over. Let us all come to the table and have a seat at the table so we can discuss all the difficulties we are faced with.” By forging dialogue and partnership, he sought to address challenges that were brought about by the COVID-19 pandemic and drive collective growth.
Furthermore, Babaeko’s advocacy for the ARCON bill reflected his commitment to restoring decorum and sanity to the advertising industry. By supporting regulatory reforms, he aimed to elevate industry standards and ensure a conducive environment for growth and professionalism.
Members of the AAAN and stakeholders in the advertising industry are eagerly anticipating the outcomes of this significant event, which will shape the future direction of the association.
