To underscore its growing global outlook and commitment to world-class standards, the ADVAN African Awards for Marketing Excellence is marking a defining moment in the evolution by including three international jurors in its panel of judges. The event would also recognize three marketing professionals as industry icons.

The international jurors are Mounir Jazouli, Chief Communications and Institutional Relations Officer at Bank of Africa, Morocco; Brian Yuyi, Chief Executive Officer of the Marketing Association of South Africa; and Emmanuela Milne, Research Consultant at Revelator Research Inc., USA. Their inclusion signals a bold step toward elevating the credibility and global relevance of the awards.

Complementing the international panel is a distinguished group of local judges drawn from academia and industry, further strengthening the integrity and depth of the evaluation process. The local jury includes Bolajoko Nkemdinim Dixon-Ogbechi, Professor of Marketing & Decision Sciences and respected marketing consultant; Aderemi Victor Ademilua of Covenant University’s Business Management Department; Abidemi Junaid, Director & Lead, Creative Domain at Kantar; Toruka Osadunkwu, Director at Marketing Heritage Ltd; and Zion Rufus, VP, Communications & Events at ADMARP. Together, this blend of global and local expertise reflects ADVAN’s commitment to a rigorous, credible, and forward-looking judging process.

In addition to celebrating outstanding campaigns, ADVAN will honour three exceptional industry leaders whose contributions have left an indelible mark on business and leadership. Olusegun Alebiosu, Managing Director and CEO of First Bank of Nigeria, and Girish Sharma, Chief Executive Officer of Guinness Nigeria and Karl Toriola, CEO, MTN Nigeria will be recognised for their remarkable achievements, visionary leadership, and sustained commitment to excellence within their respective sectors.

The evening will also feature a keynote address by Obafemi Banigbe, Chief Executive Officer of T2Mobile, who is expected to deliver compelling perspectives on the rapidly evolving marketing landscape in Africa and the opportunities it presents for brands willing to innovate.

Renowned as a flagship celebration of creativity and impact, the ADVAN African Awards for Marketing Excellence continues to shine a spotlight on the most innovative and effective marketing campaigns and brands shaping Africa’s dynamic marketplace. This year’s edition further reinforces ADVAN’s mission to champion excellence by recognising strategic brilliance and forward-thinking execution across industries.

As anticipation builds, ADVAN reiterates its dedication to celebrating marketing excellence by providing a credible platform that rewards innovation, inspires industry growth, and fosters meaningful connections among professionals. The 2026 edition promises not just accolades, but a powerful convergence of ideas, influence, and opportunity for Africa’s marketing community.

Scheduled for March 28, 2026, at the MUSON Centre, Onikan, Lagos, and beginning at 5:00 PM, the prestigious gathering will convene some of the most influential voices in marketing and business from across the continent for an evening that promises recognition, insight, and inspiration.

The Advertisers Association of Nigeria remains the umbrella body for advertisers in Nigeria professionals across the country and beyond.