The Advertisers Association of Nigeria has called for entries for her 2024 edition of the prestigious ADVAN Awards for Marketing Excellence (Africa) scheduled to hold on the 22nd of February 2025.

The heart of the ADVAN Awards for Marketing Excellence (Africa), according to ADVAN, is to acknowledge and reward marketing professionals that have made outstanding contributions to the profession.

“This year’s awards promises to have a truly global impact as our Judging Panel will include Global CMOs and Senior Marketing Professionals,” ADVAN stated.

The categories to be awarded this year are Campaign of the Year, Brand of the Year, New Brand/Brand Extension/Revitalization, Consumer Promotion and Digital & Social Media Marketing.

Other categories include CSR, Experiential Marketing, Innovation, Indigenous Brand of the Year, Public Relations/Corporate Communications Campaign of the Year and Public Sector Marketing.

People’s Brand, Outstanding Marketing Professional of the Year, Brand Manager of the Year, Future Leader of Marketing and Brand Journalist of the Year are among the awards.

The association requested marketers to create the right perception of their brands as leaders in marketing excellence through the various sponsorship and partnership opportunities for the event. It also advised marketers to involve their agencies to assist in the submission of entries to ensure they meet the deadline.

“Showcase your exceptional marketing campaigns and stand a chance to take home the coveted title of Brand of the Year or Campaign of the Year,” a statement from the association read.

On how to enter for the awards, the association has mapped out a 4-step process:

Step 1. Log on to www.advanawardsng.com

Step 2: Identify the category that best suits the activities of your organization in the last one year.

Step 3: Read through the judging criteria carefully. The judges will evaluate all entries in line with the stipulated criteria.

Step 4: Put all information in a short PPT, PDF or Video format of not more than five slides or three minutes for video.

The annual awards, which hits its 12th Edition, is the most celebrated event in the nation’s Marketing communication industry. This edition promises to be a most competitive and exciting one as over 100 brands are ready to showcase their extraordinary talents at business growth.

The awards have evolved over the years in response to new developments in marketing theory and practice to reflect the growing appreciation of the critical role of marketing as the vital source of value creation for a business.

Through the awards, ADVAN promises to highlight the fundamental position marketing holds in business and wealth creation.