As part of its celebration of 20 years of thrilling its audience with movies, Africa Magic Nigeria, the movie platform of MultiChoice, is rolling out new content for its teeming subscribers.
This was disclosed in a media chat by MultiChoice Nigeria’s Executive Head of Content and West Africa Channels, Busola Tejumola.
According to Tejumola, for 20 years, Africa Magic Nigeria and Nollywood had been growing together, building global careers and talents.
“In 2003, we began telling authentic Nigerian stories on Africa Magic to create a platform where everyday Nigerians see themselves in relatable stories reflecting our culture.”
She explained that in 2023, they intend to break more boundaries and find new frontiers in local storytelling. “We are adding 28 more series titles and 20 original movies for our customers starting April 2023. The exciting content catalogue includes news, music, sports, reality TV shows, documentaries, drama series, movies and children’s programmes. This year, we will invest more in indigenous productions across our language channels— Yoruba, Hausa and Igbo,” she added.
Tejumola also recalled that Africa Magic launched with a single channel in Nigeria but had since expanded to seven channels. She said, “From April 2022 to March 2023, we had over 2,500 hours of production and licensed 10,000 hours of authentic Nigerian stories. In addition, our indigenous languages are broadcast to over 42 African countries.”
MultiChoice Nigeria’s Head of Production West Africa, Victor Aghahowa, noted that some new content to watch out for are ‘The Residence’, ‘Ripples’, ‘Ugwu’, ‘Iwe’ and ‘Apo’.
He revealed that Africa Magic will now premiere new 130-episode series every six months instead of 260-episode series every year.

