The Advertising Regulatory Council of Nigeria is wielding the big stick on Jols Medix Nigeria Limited for exposure of Lung Detox Tea ad materials without approval.
According to the apex regulatory body, the ads exposed on online/social media platform had unsubstantiated claims that the tea makes smoking healthy.
A statement from ARCON, signed by the director general, Dr. Olalekan Fadolapo, states that “the advertisement was neither submitted for vetting nor approved by Advertising Standards Panel (ASP) being the statutory body with the responsibility of ensuring that all advertisements conform with the Nigerian Code of Advertising in line with section 53 of the Advertising Regulatory Council of Nigeria Act number 23 of 2022”.
The body also identified other misleading tea ads on social media platforms.
ARCON further revealed that upon petition it investigated the advertising activities of Jols Medix Nigeria Limited and discovered that “besides the Lung Detox Tea adverts, there are other advertisements with unsubstantiated claims exposed on the company’s Instagram page – a platform owned by Meta Inc. and represented in Nigeria by Facebook Nigeria Operations Limited.”
The unapproved advertisements exposed by the company on its Instagram page include Bye-Bye to Ulcer Pains for its EU Tea; With Lungitox, Smoking is Health for Lungitox Smoker Pride; With Lungitox, It’s a Happy Smoker and Health Life, also for Lungitox Smoker Pride and With Lubodisiac, It’s Knacking Made Sweeter! for Lubodisiac Xtreem.
Other unapproved ads are Lubodisiac Xtreem (100% Knacking Energy Activated); The EU Tea (With the EU Tea, Ulcer Got Nothing On You) and three other ads by Lubodisiac Xtreem (How to Boost Your Lubido; Buy This Product Now Make Una No Go Dey Press Phone for Bed; and Knack & Last for 45Min+ Even at Age 75 And Above).
Fadolapo promised to take necessary action to ensure that the company is sanctioned for the exposure of the unapproved advertisements according to relevant laws.
