Brand Network, a leading platform championing brand journalism and integrated marketing communications across Africa, has announced the launch of a new logo; a bold and refreshed visual identity that signifies its evolving mission and expanding influence in the brand news, insight, and industry engagement space.
The new logo represents a modern evolution of Brand Network’s visual identity, reinforcing the organisation’s commitment to connecting brands, consumers, and marketing professionals through thoughtful coverage, expert analysis, and events that spotlight emerging trends and best practices in branding, advertising, and communication strategy.
At the heart of the rebrand is a design that conveys energy, clarity, and forward movement; reflecting Brand Network’s ambition to deepen its role as a trusted voice in Africa’s creative and commercial ecosystems. The updated colour palette and typography were chosen to communicate professionalism, accessibility, and a contemporary outlook compatible with digital platforms and print mediums alike.
Micheal Efengbe, publisher of Brand Network, expressed pride in the transformation: “This new logo symbolizes not just a fresh visual identity, but the evolution of our purpose; to elevate brand dialogue, amplify authentic stories, and drive meaningful conversations across the marketing and communications landscape. Our visual refresh aligns with our commitment to excellence and innovation in crafting narratives that matter to brands and consumers alike.”
With over 18 years of professional experience in brand communication and media, Micheal Efengbe leads the organisation with a deep understanding of industry dynamics and an extensive network within the communications sector. His leadership has helped position Brand Network as a respected voice in brand journalism and events that bring together industry leaders, innovators, and change agents.
Alongside the logo reveal, Brand Network is rolling out its refreshed identity across its official website, newsletters, social media channels, and event materials, ensuring a consistent representation of the brand’s renewed vision. This strategic rebrand also lays the foundation for future initiatives that will further engage audiences across Africa and globally.
