As the advertising and marketing communication ecosystem continues to evolve and emerging technologies take centre-stage, Consumer Scores Limited, a marketing consultancy firm and out-of-home advertising company to watch, has pioneered a unique through the line innovation in Nigeria.
Called LIQUIDSPARK, this unique offering combines the traditional advertising format and personalized one-on-one through the line contact with the target market.
In an exclusive chat with ADNEWS, the managing director of Consumer Scores, Mr. Akachi Ngwu, explained that the innovation, LIQUIDSPARK, a form os subliminal advertising, is a product of research that delivers high value to discerning advertisers with measurable return on investment.
According to him, the innovation utilizes the blank cardboard papers that drycleaners insert in ironed garments of clients. “Those blank cardboard papers are now turned into advertising materials to enable advertisers reach out to their clients directly. They become the medium or means for clients to communicate directly to their target audience,” he said.
The versatile adman who had traversed the media and out-of-home landscape for decades further revealed that the personalized nature of drycleaning services gives advertisers using LIQUIDSPARK multiple advantages as they could target directly to a localized markets as well as a specific income segment as most users of commercial laundry services are within the A and B demographic levels of society.
He said: The drycleaning business if you understand market is purely for the upper class and middle class within specific location. These are the two key areas we are looking at. If a client is looking at those markets, we can assure you that we will help you to push your brand to the market, to the right audience.”
The Consumer Scores boss also explained that LIQUIDSPARK drives high level engagement where the advertiser could link his target to other offers through a QR Code as well retain attention through insertion of puzzle game on the card.
About Consumer Scores Limited
Consumer Scores International Limited is a marketing consultant agency that is also involved in different aspects of advertising including out-of-home. Located in Ikeja, Lagos, South West Nigeria, the company was incorporated in 2011 and is a registered member of OAAN while the CEO, Mr. Akachi Ngwu, is a registered advertising practitioner, rpa.
