FirstBank, West Africa’s premier financial institution and financial inclusion services provider, is keying into the nation’s renowned December Carnival, Calabar Carnival & Festival.
The financial behemoth officially announced its sponsorship of the Carnival Calabar & Festival 2025, unveiling its Exclusive 500-Seater Bleacher, a landmark addition set to redefine the carnival experience and the first-ever private premium seating area at the event.
Under its First@Arts Initiative, the 500-seater premium bleacher is designed to provide comfort, safety, and an elevated viewing experience for carnival enthusiasts.
Speaking on the sponsorship, the Acting Group Head Marketing and Corporate Communications, FirstBank, Olayinka Ijabiyi, explained that the carnival aligns with the Bank’s First@Arts initiative, a platform dedicated to supporting the creative arts value chain across Nigeria.
He said, “We recognise the transformative power of the arts, including carnivals, in inspiring people and strengthening national unity. For more than 131 years, we have supported platforms that promote self-expression, social reflection and cultural exchange. Our investment in the Carnival Calabar & Festival demonstrates our commitment to preserving the nation’s rich cultural heritage through First@Arts.
“As part of our sponsorship this year, we are introducing the first-ever private 500-seater premium bleacher to further elevate the carnival experience. This exclusive seating is designed to provide exceptional comfort and an unforgettable viewing experience for attendees.”
The Chairman of the Cross River State Carnival Calabar Commission, Gabe Onah, also commented on FirstBank’s sponsorship. “FirstBank’s involvement is a strong demonstration of private-sector support for culture and tourism. This partnership not only enhances the overall quality of the carnival but also strengthens its global appeal,” he said.
The Carnival Calabar & Festival 2025 is officially marketed by Okhma Global Limited, that is responsible for brand partnerships, promotional engagements, and ticket sales.
The company has partnered with the Cross River State government in delivering Carnival Calabar & Festival for over ten years, playing a key role in strengthening the carnival’s commercial growth and global visibility.
Calabar Carnival is an annual carnival held in Calabar, the capital of Cross River State, South-South Nigeria. Also known as Africa’s biggest street party, the Carnival holds every December and is an activity to mark Christmas celebration yearly.
