In a bid to foster stronger relationship between public relations practitioners and journalists, Integrated Indigo, a leading public relations firm in Nigeria, has sought a partnership with the Brands’ Journalists Association of Nigeria (BJAN).

The proposed partnership aim to promote mutually beneficial collaborations, enhance the quality of reporting on brands and PR-related stories, and provide opportunities for capacity building and knowledge sharing between members of both organizations.

During a courtesy visit to the firm’s office by BJAN executive members on Friday, the chief executive officer of the firm, Bolaji Abimbola, emphasized the importance of a symbiotic relationship between PR practitioners and journalists, noting that effective communication and mutual understanding are essential for achieving common goals.

“We believe that by working together, we can elevate the standard of PR practice in Nigeria, improve the quality of reporting on brands, and ultimately benefit the Nigerian public,” he said.

He explained that the proposed partnership is expected to yield several benefits, including training and capacity-building programs for BJAN members, exclusive access to news and updates from Indigo’s clients, and collaborative efforts to promote best practices in PR and journalism.

The BJAN leadership, led by its Chairman, Daniel Obi, welcomed the proposal and expressed enthusiasm about the potential benefits of the partnership.

“We are open to collaborations that can enhance our members’ professional development and contribute to the growth of the PR industry in Nigeria,” Obi said.

With this partnership, both the organization and BJAN are poised to make significant contributions to the development of the PR industry and journalism in Nigeria.