The 2026 edition of MediaConsortium Conference and Awards (MCCA) is scheduled to hold on Friday, September 18, 2026, in Lagos, organisers have said.

This year's conference which is the 4th in the series follows the successful hosting of the 2025 edition.

With the theme, “The Value Shift: Strategies for the New Market Reality in the Age of the Empowered Consumer”, the event will hold at the Lagos Chamber of Commerce and Industry (LCCI), Alausa, Ikeja, Lagos by 10am.

The conference, a high-level gathering brings together business leaders, marketing professionals, brand strategists, corporate executives, media practitioners, policymakers, entrepreneurs and students aimed at shaping conversations around evolving consumer trends and market dynamics.

Organised annually by MediaConsortium, a Marketing, brands and business publication, the event provides a strategic platform for thought leadership, networking, knowledge sharing, recognition of outstanding organizations and individuals redefining value creation, customer engagement, innovation, and market relevance in today’s rapidly changing business environment.

Organisers say a list of seasoned professionals with vast knowledge in the Integrated Marketing Communications space will be on ground to provide valuable insights on strategies for the new market reality in the age of the empowered consumer.