Nigerian Breweries Plc, has appointed Sarah Agha as Marketing Director, effective June 1, the Managing Director, Hans Essaadi, said in a statement.
He explained that Agha will be responsible for shaping the portfolio and marketing strategy to unlock the next phase of growth for the business, in line with the EverGreen 2030 growth strategy.
“With Nigeria’s dynamic market landscape, she will focus on embedding a consumer-led strategy to transform and regain superiority in the mainstream while advancing leadership in premium and beyond beer sources of growth.
“Since joining Nigerian Breweries Plc in 2018, Agha has delivered strong results with international premium brands such as Heineken, Desperados & local icons, namely Legend Extra Stout, Star and Gulder. Over the last four years, she has held global commerce roles in GCU & AME region,” Essaadi said.
He added that in her current role as AME Regional Marketing Excellence Director for HEINEKEN International, Agha has led the marketing agenda for the region, with a focus on building winning consumer portfolios & strengthening its brand-building strategies to win in markets.
“In that capacity, she has notably enhanced the culture of collaboration with HEINEKEN operating companies and championed a conscious shift from only delivering capability programs to embedding capabilities that elevate the quality of our execution.”
Before joining HEINEKEN, Agha had an impressive career, holding management team positions in diverse industries including the fast-moving consumer goods and telecommunication sector. She is highly regarded as a valuable partner and thought leader, passionate about building brands and people.
