The Omnicom Media Group West & Central Africa (OMG WeCA) has once demonstrated its capability as the leading holding company in the Sub Region by winning the highly coveted Regional Holding Company of the Year award at the 2025 edition of Pitcher Festival of Creativity.
To cart away the prize, the company won 67 Awards, which comprised of 1 Grand Prix, 6 Gold, 23 Silver and 37 Bronze; and this accounted for 28% of total wins at the event.
A breakdown of the OMG WeCA winners showed that OMD won 27 Awards and Media Network of the Year title for their combined wins in Nigeria (21) and Ghana (6); PHD won 21 Awards and Media Agency of the Year title while digitXplus won 15 Awards
As part of the Pitcher Festival of Creativity 2025, OMG WeCA’s BUs also won a few other accolades at the prestigious pan-African event with PHD Nigeria smiling home with Brand of the Year (Multinational Category) and Marketing Company of the Year (Multinational Category) prizes.
On it part, OMD Nigeria won the Young Lions Media Nigeria Competition to send their team for Global Cannes Lions Media Competition to represent Nigeria and OMD Ghana clinched the Young Lions Media Ghana Competition to send their team for Global Cannes Lions Media Competition to represent Ghana.
digitXplus Nigeria was not left out as it won the Young Lions Design Competition to send their team for Global Cannes Lions Design Competition to represent Nigeria and a Bronze for Young Pitcher Copywriting.
OMG WeCA Bus in French West Africa also joined in the winning streak with two prizes: Young Lions Media French West Africa Competition to send the team for Global Cannes Lions Media Competition to represent French West Africa (i.e. Burkina Faso and Benin) and a Silver for Young Pitcher Media.
The 2025 edition of Pitcher Awards had eight Categories and 45 Sub-Categories, wherein OMG WeCA won in seven out of eight categories – Channel, Culture, Digital, Effectiveness, Entertainment, Good and Heritage.
According to the latest RECMA Ranking, OMG WeCA in Nigeria is dominant media buyer with 35% share of Media Buying, OMG has been ranking consistently at No. 1 ever since RECMA commenced the volume estimating process for Nigeria, which monitors Overall Activity a unique metric retained by RECMA for ranking media agencies quantitatively worldwide.
OMG WeCA has offices in Nigeria, Ghana and Cameroon with alliances to cover French West Africa to cover 23+ markets
