PHD Nigeria, Dentsu Creative Kenya, OMD Africa and Dentsu Africa are among the top winners of awards at the 2025 edition of Pitcher Festival of Creativity, the premier Pan-African celebration of creativity and excellence in advertising across Africa.

While PHD Nigeria won the Media Agency of the Year award, Dentsu Creative Kenya smiled home with the Advertising Agency of the Year award. OMD Africa and Dentsu Africa were crowned Media Network of the Year and Advertising Agency Network of the Year respectively. OMD Africa was also recognized as the Regional Holding Company of the Year while X3M Ideas was the Independent Network of the Year.

The highly competitive pan African awards recorded five grand prix for outstanding works in five categories. These are Martell Tower by PHD Nigeria for Martell (Channel category); Typespace by The Bar Africa, Kenya for Workable! (Craft category) and Stitched With Cheer by Dentsu Creative Kenya for Tusker Lager (Entertainment category).

Others are The Hewa Safi Project by Dentsu Creative Kenya for NCBA (Effectiveness category) and Tap to Eat, also by Dentsu Creative Kenya for Food for Education (Good category).

Gold Awards were presented to outstanding agencies across Africa, celebrating their remarkable contributions. The winning agencies include PHD Nigeria, BrandEye Media Nigeria, Dentsu Red Star South Africa, Carat Nigeria, digitXplus Nigeria and dentsu-agyle Nigeria.

Others are MediaReach OMD Nigeria, Dentsu Creative Kenya, McCann Dakar Senegal, The Bar Africa, Kenya and X3M Ideas Zambia.

For the first time, Pitcher Festival introduced four new awards to honour exceptional brands and marketing companies. These are Brand of the Year (National Category), won by Tusker Lager Kenya; Brand of the Year (Multinational Category), won by Martell; Marketing Company of the Year (National Category), won by NCBA; and Marketing Company of the Year (Multinational Category), clinched by Pernod Ricard.

According to the organizers of the event, CHINI Africa, this year’s submissions showcased extraordinary innovation and artistry, reaffirming Africa’s position as a global hub for creative excellence.

“The Pitcher Awards 2025 has once again set the benchmark for excellence, showcasing ground-breaking ideas and inspirational storytelling. Winning campaigns will be featured at Pitcher Showcase, a pop-up exhibition in Cannes, France on June 18-19, 2025.”