APCON gets new registrar/CEO
The Advertising Practitioners Council of Nigeria, APCON, now has a new registrar/chief executive officer. He is Dr. Olalekan Fadolapo, formerly executive director and CEO of Association of Advertis...
- APCON gets new registrar/CEO
- Analyzing the role of advertising – the effective use of the agency
- The role of corporate governance in survival of MSMEs during uncertain climes
- APCON to unveil mementoes for practitioners
World
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Analyzing the role of advertising – the effective use of the agency
What is advertising? We see advertising as mass communication as well as salesmanship. As marketers, I know you would like to see it more as salesmanship, but it is worth seeing it as both. Perhap...
World
The role of corporate governance in survival of MSMEs during uncertain climes
The rise of the Asian Tigers and the cub tigers countries can be traced to massive exports and rapid industrialization. The Four Asian Tigers (Hong Kong, Singapore, South Korea and Taiwan) have con...
World
APCON to unveil mementoes for practitioners
As part of advertising practice mementoes, the Advertising Practitioners Council of Nigeria, APCON, has authorized the design and production of identification and promotional stickers for use by re...