Underscoring the shared commitment of Alphabet Media Academy (AMA) and Pitcher Festival of Creativity to nurturing talent, fostering creativity, and elevating industry standards across Africa, the two organizations have entered into a strategic partnership.
The partnership between represents a significant step toward advancing creative excellence, fostering innovation, and empowering the next generation of industry ·
Through this strategic partnership, AMA will explore opportunities to leverage Pitcher Festival’s rich content, providing valuable learning experiences and inspiration for its students and the wider industry.
Dr. Nnamdi Ndu, chairman of Pitcher Festival of Creativity, expressed enthusiasm about the collaboration: “The foundation for improvement lies in learning. We must understand our past, critically assess our present, and define the future we aspire to. Alphabet Media Academy will play a pivotal role in helping us achieve these goals.”
Eki Adzufeh, chief executive officer of AMA, echoed the sentiment: “Alphabet Media Academy is delighted to expand its collaboration by supporting the objectives of Pitcher Festival of Creativity. Our academy is by the industry, for the industry, and so is Pitcher Festival of Creativity. These awards belong to ‘our’ industry, motivating stakeholders to strive for excellence that aligns with the global standards set by Cannes Lions. We look forward to further strengthening this partnership in mutually beneficial ways.”
Since 2020, Pitcher Awards, the pan-African benchmark for creative excellence, has curated outstanding advertising, digital, entertainment, and marketing communications campaigns from across the continent.
