As part of its resolve to join the rest of the global community to deepen discussions on issues affecting consumers/customers with particular focus on the plight of consumers in Nigeria, the Brand Journalists Association of Nigeria (BJAN), the umbrella body of journalists covering the Integrated Marketing Communications (IMC) space will be holding a workshop on Friday, March 15, 2024.

With the theme, Fair and Responsible AI for Consumers, the event, which is in commemoration with the Annual Consumer Rights Day celebrated all over the world on March 15, is aimed at raising awareness about consumer rights and empower individuals with knowledge and resources to make informed decisions in the marketplace.

The workshop is scheduled to hold at the Heineken Hall, Nigeria Breweries Plc, Abebe Village Road, Iganmu Lagos, between 9am and 1pm. The keynote address will be delivered by Edward Isreal-Ayide, chief executive officer, CarpeDiem Solutions.

According to the chairman, Brand Journalists Association of Nigeria, Clara Okoro, Isreal-Ayide is a leading personality in promoting innovation and technology for social good in the marketing communications industry, and his knowledge would greatly enhance the impact of the event.

“Technology has become a game changer globally in many industries and consumers are grappling with how Artificial Intelligence is today affecting their purchasing decisions in ethical and unethical ways,” she said.

BJAN continues to provide leadership in consumer related workshops aimed at bridging the gap between customers’ experiences and the brands that service them.