Babatunde Shobanjo has again moved up the ladder at Insight Redefini following his elevation to the position of Group General Manager/Group Chief Operating Officer for the group.

Before now, he was the Group Director of Business Development where was responsible for spearheading efforts toward increasing Insight Redefini’s revenue by identifying and developing new business opportunities as well as expanding the Group’s presence, among other functions.

In his new position, Shobanjo will be at the helm of spearheading operations of the group which comprises six prominent marketing communication companies across West Africa - Insight Publicis, All Seasons Zenith, Quadrant MSL, Starcomms Media Perspectives, Digitas, and Leo Burnett Lagos.

With over 14 years extensive experience in developing innovative marketing strategies and campaigns that drive business growth, Shobanjo’s passion for defining, developing, and executing business vision as well as dedication to ensuring that people and processes are in place to support business strategies and deliver results have seen him lead teams to deliver industry defining campaigns for clients’ businesses over the years.

His professional career began at Dimeo & Co Chicago Illinois followed by Grey Advertising London, then Saatchi & Saatchi London and Insight Communications.

He spent over nine years at Leo Burnett Lagos, where he served in various capacities. He started as Account Director, then to Business Director/Head, Account Management, and finally Head of Business/Chief Operating Officer.

Babatunde Shobanjo is an alumnus of the Wilberforce University, Ohio where he obtained a B.Sc. in Business. He also has certifications from the London Business School and is skilled in media management, advertising, marketing communications, marketing strategy, integrated marketing, digital marketing, digital strategy, brand development, social media marketing, relationship marketing, business strategy, among others,